Performance based outbound marketing

30 qualified sales calls in 60 days. Guaranteed.

We'll build and launch your outbound campaigns at no cost. You only pay when we deliver qualified calls to your calendar.

No setup. No retainer. No risk.

Apply for a slot →Watch the 12-min walkthrough

The 12-minute walkthrough

The whole thing, in twelve minutes.

The system, the math, the guarantee - narrated with charm.

Ryan Humphries · Founder12:04
The 30/60 walkthrough.

The wellspring

A wellspring of qualified leads.

Eight engineered systems that feed your calendar, continuously. Signal-based, multithreaded, written for one prospect at a time, run by one operator's full attention.

Phase 00 - Foundation

Before we send a single email, we learn your business cold.

Founder-led discovery, customer interviews, win-loss program. We reverse-engineer your sales motion before we touch outbound.

  • 90-min founder + sales team discovery sessions
  • Closed-won + win-loss interview program
  • ICP refinement - firmographic, technographic, stage
  • Buying committee mapping
  • Compelling event taxonomy + negative signal mapping
Phase 01 - Signal

We don't guess when to reach out. We watch the entire internet.

24/7 monitoring across 30+ data streams. When 2+ trigger events fire on one account, it's flagged “compelling event” and prioritized.

  • LinkedIn Sales Nav + Apollo + Clay + custom scrapers
  • Jobs · funding · execs · M&A · GitHub · press · conferences
  • Stacked signal detection - 2+ events = priority queue
  • Negative signal suppression
  • Real-time freshness scoring
Phase 02 - List

Lists are built one prospect at a time, by hand, layered with signals.

No CSV uploads from a database. Every account scored 0-100 for ICP fit before it enters the cadence.

  • 0-100 ICP fit score · manual review on every account
  • Tiered prioritization - Tier 1 white-glove → Tier 3 automated
  • Full buying committee identified per account
  • Look-alike modeling from your closed-won
  • Quarterly cooldown across email + LinkedIn
Phase 03 - Reach

Every message is built for one person, in real time, at the right moment.

Just-in-time message engineering. Email assembled at send-time using live signals. Multithreaded across channels with persona-specific tracks.

  • 4-touch email → 3-touch LinkedIn → SMS/voice for Tier 1
  • Persona-specific tracks (economic / champion / technical)
  • Bayesian optimization + multi-armed bandit
  • Per-prospect send-time optimization
  • Domain rotation per touch
Phase 04 - Reply

AI agents trained on your voice. Human-in-the-loop.

Four-layer constraint stack: system prompt + JSON schema + regex validation + nightly audit. Voice trained from your replies, blog, and podcast. Human to verify quality.

  • 4-layer constraint stack
  • Sentiment + intent classification on every reply
  • 30+ pre-written objection paths
  • 10 min/day operator review · edge cases to Slack
  • Auto-booking to Cal.com
Phase 05 - Follow-through

Booked is not showed-up. We close every gap.

Pre-meeting briefs, 30-min summary SLA after the call, no-show recovery, quarterly closed-lost re-engagement.

  • Pre-meeting reminders at 24h, 1h, 5 min
  • Meeting brief with signals + probable objections
  • 30-min meeting summary SLA
  • No-show + reschedule sequences
  • CRM integration - Salesforce · HubSpot · Pipedrive
Phase 06 - Optimize

Scientific process applied to every campaign, every week.

Weekly hypothesis-driven experiments. A/B tests held to statistical significance, not vanity wins.

  • Weekly hypotheses · A/B to significance
  • 0.3% spam threshold auto-pull
  • IP reputation monitoring per block
  • Funnel cohort analysis end-to-end
  • Win/loss feedback into ICP scoring
Phase 07 - Collaborate

Operator-in-the-channel. Not behind a CS layer.

Shared Slack from day one. Same-day campaign edits. Ryan responds in business hours.

  • Shared Slack channel from day one
  • Same-day campaign edits (most requests)- live in <24h
  • Ongoing checkins · monthly strategic review
  • Direct access to Ryan, not an account manager
wellspring/operatorR.HUMPHRIESfoundation · ICP dossier
Cohort 12·17/30 booked·day 43/60·spam 0.18%·SLA <4hr
ICP_DOSSIER.md · helix.iodrafted
Reverse-engineering Helix's closed-won motion - 11 customer interviews, 4 win-loss calls, 2 founder sessions.
Firmographic
Headcount80-400
ARR band$5M-$50M
StageSeries A → C
Compelling events (12 mapped)
VP Growth hirehot
Series B+ closedhot
Adopted Snowflakewarm
Layoffs in 90dsuppress
In-flight
signal_feed.livestreaming
14:32Stripe raised Series H - 47 contactsfunding
14:18Helix hired VP Growth - unlockedexec
13:50Notion launched API v3launch
13:22SaaStr lineup publishedevent
12:55Helix opened 12 SDR roleshiring
12:11Datadog added to North Inc stackstack
11:48Mercury acquired Yottam&a
11:02Linear shipped MCP pluginlaunch
14:32Stripe raised Series H - 47 contactsfunding
14:18Helix hired VP Growth - unlockedexec
13:50Notion launched API v3launch
13:22SaaStr lineup publishedevent
12:55Helix opened 12 SDR roleshiring
12:11Datadog added to North Inc stackstack
11:48Mercury acquired Yottam&a
11:02Linear shipped MCP pluginlaunch
prospect_queue · 2,184 scoredmanual review
Sarah Chen
VP Sales · Helix · Series B
94
fit
Tier 1
white-glove
Mike Yu
Head Growth · Stripe · Series H
91
fit
Tier 1
white-glove
Lila Park
Director RevOps · North · Series A
82
fit
Tier 2
hi-personal
Devon Reed
CMO · Mercury · Series C
76
fit
Tier 2
hi-personal
Pat Sun
VP Demand Gen · Datadog
63
fit
Tier 3
auto
jit_composer · multithreadedassembling
Email
LinkedIn
SMS
Voice
“Sarah - saw Helix's new VP Growth post yesterday. Curious how that changes the outbound stack you're scaling.”→ assembled from linkedin + press · 14:22 · 8s ago
reply_pipeline · 4-layerprocessing
intent
ICP
spam
book
Sarah Chen · VP Sales · Helix
Yes - Thursday 2pm works. Send the link.
booked
Mike Yu · Head Growth · Stripe
Curious - what does deliverability look like at our scale?
nurture
Lila Park · RevOps · North
Got it. Booking for next week.
booked
Jordan T · CEO · Mercury
Remove me please.
unsub
cal.com · booking confirmedlive
Thursday · Nov 14 · 2:00 PM PT
30 min · video call
confirmed
SC
Sarah Chen
VP Sales · Helix · Series B
Pre-meeting brief delivered · summary lands within 30 min of call end.
Reschedule
Open brief
A/B test · subject lines · week 04live results
Variant A“Quick question”
9.2%
Variant B“Saw your launch”
12.4%
Variant C“{event}- worth 10 min?”
19.7%
Variant D“Re: {launch}”
11.1%
Variant C wins · n=2,400 · p<0.01 - routing 80% traffic
#wellspring · helix2 online
R
Ryan Humphries 14:48
Sarah Chen just booked Thursday · 17/30 for this cohort.
A
Alex (Helix) 14:49
Brief in her inbox?
R
Ryan Humphries 14:50
Already sent - funding round + VP Growth signal + her last 3 posts. brief.sarah.helix.md
Alex is typing
R. Humphries · awake·3 active cohorts·operator-of-record

The guarantee

30 qualified calls in 60 days - or we keep working until you have them.

If we don't book thirty qualified calls to your calendar in sixty days, we keep running everything - your domains, your mailboxes, your messaging, your reply handling - at our cost, until we do. You're never out of pocket for the extra time.

REAL SKIN IN THE GAME.
30
qualified calls
60d
window
$0
extension fee
1
billing trigger

I only sign engagements I know I can win - that filter happens on the intake call, not at month two. If I take you on, I've already decided I can hit the number.

Why structure it this way?

I go first. That's the whole philosophy.

I built Wellspring because it's the version I needed and it didn't exist. My philosophy is simple: I take on the entire risk in every engagement so it's an absolute no-brainer for you to come on board. You don't pay until I deliver. If I miss, I keep working until I don't.

I can structure it that way because I know what works. At Curv Group, the sales systems I built took us from three reps to twenty-three in three years, doubled conversion, took revenue from low seven-figures to multiple eight-figures. My sales playbooks closed SpaceX, Google, Netflix, Disney, SEGA, Nike and many other world-class brands. Before that, I built and sold a seven-figure software development agency.

I only work with operators and teams I trust, who I believe I can help, with enough meat on the bone to make it worth both our time. If that's you, let's book a call and turn your outbound engine on.

3 → 23
reps · in 3 years
400%
revenue growth · Curve
7-fig
prior agency exit
Ryan Humphries
FOUNDER · OPERATOR

Questions you're probably about to ask

Answered, plainly.

Anything we missed? Ask on the intake call - we'd rather over-answer than under-answer.

What's the actual cost per booked call? +
Quoted on the intake call. The number depends on your ICP, deal size, and target volume. Typical range disclosed when you apply; final number locked on intake. If it doesn't pencil out for both of us, we won't pretend it does.
Who owns the domains? +
You do. I operate them. If we ever part ways, the domains stay with you.
What's the cancellation policy? +
There isn't one. There's no lock-in. Stop paying for booked calls and we stop sending. No notice required. You don't need our permission to leave.
Will I see prospects before they get a message? +
Optionally - there's a Reply Approval surface you can turn on. Most operators turn it off after week two, once they trust the messaging quality. You decide.
What happens if 30 in 60 doesn't hit? +
We keep running the infrastructure at our cost - domains, mailboxes, messaging, reply handling - until thirty meetings have landed. No additional fee from you for the extension window.
How many clients do you take? +
Five active engagements at a time. When we're full, the apply form closes until a slot opens.
Who do you turn away? +
The math: customer LTV gross profit too low to make per-call pricing pencil out · can't actually hold twenty booked calls a month - capacity doesn't match what we'd produce · no working sales process to close the calls we book.

The fit: people trying to scope creep before the engagement even starts · people who annoy me · anything that requires a regulated-channel pitch or a buyer who can't be reached on email or LinkedIn.

We'll make the assessment together on the intro call.
How fast until the first booked call? +
Day 0: intake call.
Days 1–21: domain warmup, ICP build, system tuned to your voice.
Day 21: campaign launches, first touches go out.
Days 21–30: first booked calls typically land.

The 60-day guarantee clock starts at campaign launch - not at apply.

Apply for a slot

Two minutes to apply. Fifteen for the initial call.

No commitment until you're sure. No payment information collected at apply. If it's not the right fit, we'll let you know.

Apply for a slot →Re-watch the walkthrough
Cohort 12 · 3 running, 2 openlive

If we're full when you read this, you can join the waitlist.